Business Building | Why Interviews Are the Best Marketing Tool ...

By: Sheila Galligan (see my bio)
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Lately, you?ve asked me if based on all the successful experts I?ve interviewed, if I could pick the ONE thing that makes people successful marketers.

While there isn?t a magic formula for success (everyone gets there their own way ? if you want to hear hundreds of success stories ? grab a free charter membership in my strategy links club where you get a new success story each week), there is something that everyone who I?ve seen succeed has in common.

Want to know the secret?

They take part in interviews. They are regularly interviewing other people as well as being interviewed. Not only does taking part in interviews boosts your own credibility, it puts you and your expertise in front of other people?s audiences.

And, interviews are easy to do, don?t cost a fortune and you can start right now. So, if they are so easy to do, why aren?t you doing them? When I ask people that question, they immediately get a deer in the headlines look of pure terror in their eyes. Do you feel overwhelmed too? You don?t have to be. Here is my best two word advice for getting started successfully ? start small.

Here?s my quick and easy guide to getting started with your first interview.

1.? Call a friend to interview (or be interviewed).?? Find someone who doesn?t make you nervous ? it doesn?t have to be someone involved in your niche.? Someone who you feel comfortable with is best.

2. Sign up for a bridge line.? When you are just getting started freeconferencecall.com is fine.? I use Instant Teleseminar (which is a paid service) because it makes running in interviews *so* easy. (If you want to try Instant Teleseminar out ? click here for a 21 day trial).

3. Set a time for the interview and set it up on your bridge line.? If you are feeling very brave ? let your list (or just your friends) know about the interview.? Or, you can record it and edit it later (I personally like audacity (free!) for editing.

4. Give your friend questions to ask you.

5.? On the interview day, find a quiet room and relax?

6. Have a great conversation.

That is really all there is to it.? And, believe me the second interview is a thousand times easier than the first? and the third interview is a piece of cake.

This entry was posted on Friday, February 15th, 2013 at 10:30 pm and is filed under Business Building, Marketing Essentials. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Throughout Sheila Galligan's 25-year career as a corporate meeting planner, educator, and professional office productivity coach, she is well aware of the mounting challenges today?s entrepreneurs face to stay focused while continuing to get astounding results. Her unique, creative and robust programs provide the structure and clear cut strategies you need to succeed promoting your products and services online so you can START SERVING your clients instead of chasing them (all while having fun)!? Visit Sheila at Go Big Global and claim your FREE charter membership.? Connect with Sheila on FB: https://www.facebook.com/sheilagalliganbiz

Source: https://www.solo-e.com/blog/2013/02/interviews-marketing-tool.html

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